Analysis
Customer support & live chat, covered
The publication for the teams behind every conversation.
Zaza Chat covers live chat, AI support agents, and help desk software — with news, analysis, explainers, hands-on reviews, and buyer’s guides for support and CX teams.
Latest
Fresh from the newsroom
Explainer
Live chat vs. help desk: which does your team actually need?
Draft · coming soon Comparison
Fin vs. Zendesk AI: where automation actually pays off
Draft · coming soon Report
The 2026 state of AI customer support
Draft · coming soon Explainer
Proactive chat, without annoying every visitor
Draft · coming soon Analysis
What “resolution rate” measures — and what it hides
Draft · coming soonNews
Industry news & moves
- News Zendesk expands its AI agents to voice and messaging Jul 20, 2026 Draft
- News Intercom updates Fin pricing for support teams Jul 17, 2026 Draft
- News Freshworks brings generative replies to Freshchat Jul 14, 2026 Draft
- News Tidio’s Lyro adds multilingual automation for small stores Jul 9, 2026 Draft
Explore by topic
Our desks
Live Chat
- Choosing a live chat widget that actually converts Jun 30, 2026 Draft
- Canned responses that don’t sound canned Jun 24, 2026 Draft
- Live chat staffing math for small teams Jun 19, 2026 Draft
AI Support
- Do AI chatbots really deflect tickets? Jul 2, 2026 Draft
- Guardrails for generative support replies Jun 26, 2026 Draft
- Knowing when to hand off from bot to human Jun 20, 2026 Draft
Help Desk Suite
- Shared inbox vs. full help desk suite Jun 28, 2026 Draft
- SLA basics for growing support teams Jun 22, 2026 Draft
- Migrating help desks without the downtime Jun 16, 2026 Draft
Omnichannel
- Unifying chat, email and social in one inbox Jun 27, 2026 Draft
- WhatsApp support: what teams should know Jun 21, 2026 Draft
- Routing across channels without dropping threads Jun 15, 2026 Draft
Reviews
Latest hands-on reviews
Help Desk Suite
Zendesk
Enterprise-grade omnichannel support suite with mature live chat and built-in AI agents.
Read the review → AI Support 
Intercom
AI-first customer service platform pairing the Fin AI agent with rich in-app messaging.
Read the review → Omnichannel 
Freshchat
Affordable omnichannel messaging with bots, bundled into the wider Freshworks suite.
Read the review → Live Chat 
Tidio
Live chat plus the Lyro AI chatbot, aimed at small businesses and online stores.
Read the review → Live Chat 
LiveChat
Purpose-built live chat with strong agent tooling and a large integration marketplace.
Read the review → Help Desk Suite 
Help Scout
Shared inbox and simple live chat built around a human, low-friction support experience.
Read the review →Compare
Head-to-head comparisons
Buyer’s guides
Best-of shortlists & rankings
10 tools ranked
Best Live Chat Software for 2026
Read the guide → 6 tools rankedBest AI Customer Support Software
Read the guide → 6 tools rankedBest Customer Support Software for Ecommerce
Read the guide → 6 tools rankedBest Live Chat for Small Business
Read the guide → 6 tools rankedBest Help Desk Software with Live Chat
Read the guide →Newsletter
Get the support-software brief
News, analysis, and fresh reviews for customer support and live chat teams — a short email, twice a month.
No spam. Unsubscribe anytime.